Maria McLaughlin joined Appro in 2002 and has responsibility for all Appro's marketing, which includes branding, product positioning, market analysis, perception improvement, marketing communications and demand creation. She is also responsible for coordinating the product-definition and Go-to-Market Plan activities across Appro. Prior to her role at Appro, Mrs. McLaughlin worked at Hewlett-Packard for 13 years, where she held several marketing roles. She has also international business experience gained working at 3M Corporation in Campinas, SP, Brazil.
Mrs. McLaughlin graduated from Pontificia Catolica University in Brazil with a Bachelor’s degree in Business and English. She has also attended Berkeley Extension University in San Francisco.