October 8th, 2010 3:36 pm
Posted by Maria McLaughlin
Tags: , , , , , , , , , , ,


WHO: Halliburton's (NYSE: HAL) Landmark and Software Services business line, premier provider of software and technology for the upstream oil and gas industry, and Appro, a leading provider of supercomputing solutions, and Intel, a world leader in computing innovation

WHAT: Announce the launch of an Appro pre-configured Intel® Cluster Ready certified supercomputing solution that is pre-tested to run Landmark's new Seismic Coverage Validation Tools.  The wave equation-based Illumination and Visibility software helps geoscientists design 3D seismic surveys and select processing parameters optimized for geologic targets in traditionally poorly imaged areas. The software runs on a pre-configured Appro GreenBlade™ System based on Intel® Xeon® processors featuring dual socket, 32 nodes with up to 12 CPU cores per node and 8GB of memory. The result provides geoscientists with an Intel® Cluster Ready solution that is easy to deploy and maintain "out of the box."

WHEN: Demonstrations will occur at the SEG International Exposition October 17 – 20 in Denver, CO.

WHERE: Appro booth #1116, Halliburton booth #1611, and Intel booth #2562.

WHY: Complex subsurface environments, like deepwater and subsalt, present many challenges to seismic acquisition design and imaging, including azimuthal orientation, image shadows and amplitude variations in the data which can lead to incorrect interpretations and reservoir models. Landmark's Illumination and Visibility technology analyze and model the seismic signal from source, to subsurface target, to receiver so that the geophysicist can optimize imaging parameters to a specific subsurface target or make the required design changes to future seismic acquisition surveys. These accurate wave equation-based techniques are compute intensive, requiring the high performance computing from Appro's cluster deployment. This architecture, optimized to run Landmark's Seismic Coverage Validation tools, will provide faster results so geoscientists can make improved and more timely exploration decisions while lowering overall exploration costs.

For more information please visit

About Appro
Appro is a leading developer of supercomputing solutions. Appro is uniquely positioned to support High Performance Computing markets focusing on small, medium to large-scale deployments where lower total cost of ownership is essential. Appro accelerates technical data-intensive applications for faster business results through outstanding price/performance, balanced architecture coupled with latest technologies, open standards and engineering expertise. Appro headquarters is in Milpitas, CA with offices in Korea and Houston, TX.

To learn more go to

About Landmark
Landmark is the premier provider of software and technology services for the upstream oil and gas industry. Our software solutions, built for the DecisionSpace® environment, help improve insight from data in ways never possible before, across the entire exploration and production life cycle. Landmark's technology deployment and hosting services, petrotechnical computing portfolio, software training, and certified customer support are globally available to help our customers realize the maximum return on their technology investments.

Visit for more information.

About Halliburton
Founded in 1919, Halliburton is one of the world's largest providers of products and services to the energy industry. With more than 55,000 employees in approximately 70 countries, the company serves the upstream oil and gas industry throughout the life cycle of the reservoir - from locating hydrocarbons and managing geological data, to drilling and formation evaluation, well construction and completion, and optimizing production through the life of the field.

Visit the company's Web site at


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Author Info

Maria McLaughlin joined Appro in 2002 and has responsibility for all Appro's marketing, which includes branding, product positioning, market analysis, perception improvement, marketing communications and demand creation. She is also responsible for coordinating the product-definition and Go-to-Market Plan activities across Appro. Prior to her role at Appro, Mrs. McLaughlin worked at Hewlett-Packard for 13 years, where she held several marketing roles. She has also international business experience gained working at 3M Corporation in Campinas, SP, Brazil.

Mrs. McLaughlin graduated from Pontificia Catolica University in Brazil with a Bachelor’s degree in Business and English. She has also attended Berkeley Extension University in San Francisco.